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Unit 4 Personal and Professional Development in HSC - level 4 in business

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Unit Name: Unit 4 Personal and Professional Development in HSC

Level: level 4 in business

Task 1 (LO 1)

Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from H&M.

Discuss the different kinds of marketing orientations and recommend the most suitable marketing orientation for H&M.

Task 3 (LO 3)

Using H&M as your chosen company, explain how the new product was developed to achieve sustainable competitive advantage.

Evaluate a range of distribution methods that H&M can use for the newly developed product to provide convenience to a target group of customers.

Discuss and critically evaluate the various pricing methods used by businesses and recommend pricing strategy that H&M can use for the newly developed product.

Explain the concept of integrated marketing communication and discuss the elements of promotional mix including extended the extended marketing mix as relevant to H&M's newly developed product

Task 4 (LO 4)

Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for business-to- business services (B2B).

Assuming that H&M decides to enter the international market with the newly developed product, examine and discuss the differences between domestic marketing and international marketing

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