Unit 5 Marketing in Travel and Tourism - Level 4

Unit 5 Marketing in Travel and Tourism

Level 4

Task 1

P1.1 Discuss the core concepts of marketing for the travel and tourism sector.

P1.2 Assess the impact of the marketing environment on individual travel and tourism businesses and tourist destinations.

P1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism sector.

P1.4 Analyse the principles of market segmentation and its uses in marketing planning.

Task 2

P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business or tourist destination.

P2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector.

P2.3 – Assess the influence of marketing on society.

Task 3

P3.1 Discuss issues in the product, price and place elements of the marketing mix.

P3.2- Assess the importance of service sector mix elements to the travel sector.

P3.3 Apply the concept of the total tourism product to an individual tourism business – London Gatwick airport.

Task 4

P4.1 Assess the integrated nature and role of the promotional mix.

P4.2 Plan and justify an integrated promotional campaign for the Sheraton hotel.

Automated Transport Assignment Help - HND assignment

Statistics for Management Assignment Help

Construction And Built Environment Assignment Help

Computer and Network Technology Assignment Help

Management Accounting Assignment Help

People Management Assignment Help

Professional Practice Assignment Help, Diploma in Computing

Testing the feasibility of collaborative competition

Fundamentals of evidence-based Practice

Planning for Growth Assignment Help

EDEXCEL BTEC Higher National Diploma in Business

BTEC Level 3 Certificate in Sport and Exercise Science

Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/