Unit 5 Marketing in Travel and Tourism - Level 4

Unit 5 Marketing in Travel and Tourism

Level 4

Task 1

P1.1 Discuss the core concepts of marketing for the travel and tourism sector.

P1.2 Assess the impact of the marketing environment on individual travel and tourism businesses and tourist destinations.

P1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism sector.

P1.4 Analyse the principles of market segmentation and its uses in marketing planning.

Task 2

P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business or tourist destination.

P2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector.

P2.3 – Assess the influence of marketing on society.

Task 3

P3.1 Discuss issues in the product, price and place elements of the marketing mix.

P3.2- Assess the importance of service sector mix elements to the travel sector.

P3.3 Apply the concept of the total tourism product to an individual tourism business – London Gatwick airport.

Task 4

P4.1 Assess the integrated nature and role of the promotional mix.

P4.2 Plan and justify an integrated promotional campaign for the Sheraton hotel.

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