HIRE PROFESSIONAL TUTORS FROM MIRACLESKILLS.COM AND GET BEST QUALITY UNIT 3 INTRODUCTION TO MARKETING ASSIGNMENT HELP AND EDEXCEL BTEC LEVEL 3 DIPLOMA IN BUSINESS ASSESSMENT HELP SERVICES!
Qualification - Edexcel BTEC Level 3 Nationals specification in Business
Unit Name - Introduction to Marketing
Level - Level 3
Assignment Title - Introduction to Marketing
Unit Reference Number - Y/502/5411
Unit Number - Unit 3
Unit Credit - 10
Learning outcome 1: Know the role of marketing in organisations
Learning outcome 2: Be able to use marketing research and marketing planning
Learning outcome 3: Understand how and why customer groups are targeted
Learning outcome 4: Be able to develop a coherent marketing mix.
SAVE YOUR HIGHER GRADE WITH ACQUIRING UNIT 3 INTRODUCTION TO MARKETING ASSIGNMENT HELP & QUALITY ASSESSMENT HELP SERVICES OF MIRACLESKILLS.COM
Aim
1. The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations.
1 Know the role of marketing in organisations
Role: overall concept; marketing definitions
Objectives: private sector aims and objectives (survival, growth); public and voluntary sector aims and objectives (service provision, growth of range of provision, cost limitation, meeting quality standards); marketing objectives, eg market leadership, brand awareness, perceptions of customers or users; link between organisational objectives and marketing objectives
Techniques: growth strategies (diversification, product development, market penetration or market development, Ansoff's Matrix); survival strategies; branding (importance in influencing buyer behaviour, brand building, positioning, brand extension); relationship marketing (definition, difference between transactional marketing and relationship marketing, value of lifetime customer)
2 Be able to USE marketing research and marketing planning
Marketing research: qualitative; quantitative; primary internal/external research; secondary internal/ external research; uses (reduce risk in decision making, measure progress over time); limitations (cost effectiveness, validity of data collected)
Marketing planning: marketing planning process model (audit with PESTLE (political, economic, social, technological, legal and environmental external factors); SWOT (internal strengths and weaknesses, external opportunities and threats); set SMART (specific, measurable, achievable, resourced, time-bound) objectives; determine strategy and tactics, implement changes; evaluate)
ORDER NEW UNIT 3 INTRODUCTION TO MARKETING ASSIGNMENT AND GET UNIQUE SOLUTION WITH PROPER REFERENCING.
3 Understand how and why CUSTOMER GROUPS are targeted
Identifying customers in consumer markets: difference between customers, consumers and buyers; importance of identifying who has influence over purchasing decisions
Market segmentation: importance; bases for segmentation of consumer markets (geographic, demographic, psychographic, lifestyle); uses of geo-demographic systems to identify and reach target groups eg ACORN, MOSAIC; reasons for choice of target group (accessibility, current and future prospects of group as customers, profitability; ability to service customer group, fit with organisation's mission)
Identifying customers in business to business markets: decision making unit (DMU)
Market segmentation: bases for segmentation of business markets (size, region, value, public/private/ voluntary sector, product, industry); benefits for different members of the DMU, eg cost benefits, ongoing relationships, security of supply
4 Be able to develop a coherent marketing mix
Marketing mix: 4 P's - product; price; place; promotion; objectives of developing mix (support brand building, satisfy needs and aspirations of targeted group of customers); importance of need for cohesion of different elements of the marketing mix
Product: product range; benefits versus features of product or service for targeted customers; concept of product life cycle
Price: pricing strategies (premium pricing, penetration pricing, economy pricing, price skimming, psychological pricing, captive product pricing, product line pricing)
Place: distribution; online and/or physical presence
Promotion: promotional mix (advertising (different media, online techniques), personal selling, public relations, sales promotion)
|
Assessment and grading criteria
|
|
To achieve a pass grade the evidence must show that the learner is able to:
|
To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
|
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
|
|
P1 describe how marketing techniques are used to market products in two organisations
[IE]
|
M1 compare marketing techniques used in marketing products in two organisations
|
D1 evaluate the effectiveness of the use of techniques in marketing products in one organisation
|
|
P2 describe the limitations and constraints of marketing [RL]
|
|
|
|
P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans
|
M2 explain the limitations of marketing research
used to contribute to the development of a selected organisation's marketing plans
|
D2 make justified
recommendations for improving the validity
of the marketing research used to contribute to the development of a selected organisation's marketing plans.
|
|
P4 use marketing research for marketing planning
|
|
|
|
P5 explain how and why groups of customers are targeted for selected products
|
|
|
|
P6 develop a coherent marketing mix for a new product or service. [CT]
|
M3 develop a coherent marketing mix that is targeted at a defined group of potential customers.
|
|
MOST RELIABLE AND TRUSTWORTHY UNIT 3 INTRODUCTION TO MARKETING - EDEXCEL BTEC LEVEL 3 DIPLOMA IN BUSINESS ASSIGNMENT HELP SERVICES AT YOUR DOORSTEPS!