Unit 15 Managing Business Activities to Achieve Results

Unit 15 Managing Business Activities to Achieve Results

Task 1

1.1 Selection of Industry

1.2 Company Background:

1.3 Situation Analysis and Environmental Scanning for Adidas:

1.3.1 SWOT Analysis:

1.3.2 Porter's Five Forces Model:

1.3.3 PESTLE Analysis:

Task 2 Critical analysis of global marketing practices of Adidas.

2.1 Competitive Advantage of Adidas:

2.2 Global Presence of Adidas- Strategy and Entry Mode.

2.3 Market Selection and entry mode- Adidas

2.4 Segmentation, Targeting and Positioning in the Global market:

2.5 Market Mix:

Task 3: Critical Analysis on online Business Practices of Adidas.

3.1 Company Background on online presence:

3.1.1 Use of Social Media for promotion:

3.2 Mode of online Business:

3.3 Key Performance Indicator in Digital Marketing:

3.4 Compare current position with future objectives:

Task 4: Recommendations

4.1 Recommendations for Global Business Practices:

4.2 Recommendations for Online Business Practices:

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Investigate applications of statistical techniques

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