Unit 2 Marketing Essentials - British Telecom - Level 5

Unit 2 Marketing Essentials - British Telecom - Level 5 (Diploma in Business)

Task 2:

2.1

1. Company profile:
2. Competitor:
3. Competitor's analysis:
4. Identifying the competitors:
5. Determining competitors' goals:
6. Identifying competitors' strategy:
7. Competitors' strength and weakness:
8. Estimating competitor's:
9. Attract and avoid competitors:

2.2

1. Introduction:
2. Company Overview:
3. Cost Leadership:
4. Differentiation:
5. Market Segmentation:
6. Objective:
7. A boundless Curiosity:
8. Executive:
9. Strategies:
10. The Real Impact:
11. Current Market Situation Analysis:
12. Internal Analysis:
13. Weakness:
14. External Analysis:
15. SWOT Analysis:
16. Segmentation, Targeting and Positioning:
17. Tactics and Actions:
18. Budget:
19. Advertisement:
20. Celebrity endorsement:
21. Campaigning:
22. Product Launching Event:

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