Unit 6 Research Project Starbucks

Unit Name: Unit 6 Research Project Starbucks

Research Project

Section 1

Chapter 1: Introduction

Chapter 2: Research Methodology

Research Questions
What are the benefits of globalization as a process and how it can help Starbucks?
What are the challenges of globalization as a process and how it can affect Starbucks?
What are the ways through which Starbucks can minimize the challenges of globalization and maximize the benefits of globalization?
What is the mode of entry which Starbucks should use for entering into the foreign markets for achieving the intended results of globalization?

Section 2

Abstract
1. Introduction
1.1 Globalization and Definition of Globalization
1.2 Introduction to the Company: Starbucks

2. Rationale for the Research Topic
2.1 Research Questions
What are the benefits of globalization as a process and how it can help Starbucks?
What are the challenges of globalization as a process and how it can affect Starbucks?
What are the ways through which Starbucks can minimize the challenges of globalization and maximize the benefits of globalization?
What is the mode of entry which Starbucks should use for entering into the foreign markets for achieving the intended results of globalization?

3. Main Section

3.1 Benefits of globalization as a process and the way it can help Starbucks
3.2 Challenges of globalization as a process and the way it can affect Starbucks
3.3 Processes through which challenges of globalization can be minimized and benefits of globalization can be maximized
3.4 Mode of entry which can be used by Starbucks for entering foreign markets
3.5 Research Approach
3.6 Tool for Data Collection
3.7 Ethical Consideration

4. Summary of Findings

5. Conclusion and Recommendations

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