Unit 4 McDonalds Marketing Principles

Unit 4 McDonalds Marketing Principles

TASK 1

Q1 Explain the various elements of the marketing process.

Q2 Evaluate the benefits and costs of a marketing orientation for the selected organization.

TASK 2

Q1 Show macro and micro environmental factors which influence Mc Donald’s marketing decisions.

Q2 Propose Segmentation Criteria to be used for products in different markets for Mc Donald’s.

Q3 Choose a targeting strategy for a selected product/service for Mc Donald’s.

Q4 Demonstrate how buyer behaviour affects marketing activities in different buying situations at Mc Donald’s.

TASK 3

Q1 Explain how products are developed to sustain competitive advantage.

Q2 Explain how distribution is arranged to provide customer convenience.

Q3 Explain how prices are set to reflect an organization’s objectives and market conditions.

Q4 Illustrate how promotional activity is integrated to achieve marketing objectives.

Q5 Analyse the additional elements of the extended marketing mix.

TASK 4

Q1 Plan marketing mixes for two different segments in consumer markets.

Q2 Illustrate differences in marketing products and services to business rather than consumers.

Q3 Show how and why international marketing differs from domestic marketing.

Conduct an organisational audit

BTEC Pearson Level 4 Certificate in Education and Training CET

Quality Management in Business Assignment Help

Management Essentials - Qatar Airways Case Study

Advanced Structural Design Assignment Help

Working in Partnership in Health and Social Care Assignment Help

BTEC Higher National Diploma in Business (Computing and Systems Development)

Management Information Systems Assignment Help

Management and Leadership - Level 5 Diploma

Professional Development Assignment Help

EDEXCEL BTEC Higher National Diploma in Health and Social Care

Alternative Construction Strategy

Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/