Unit 4 McDonalds Marketing Principles

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Unit 4 McDonalds Marketing Principles


Q1 Explain the various elements of the marketing process.

Q2 Evaluate the benefits and costs of a marketing orientation for the selected organization.


Q1 Show macro and micro environmental factors which influence Mc Donald’s marketing decisions.

Q2 Propose Segmentation Criteria to be used for products in different markets for Mc Donald’s.

Q3 Choose a targeting strategy for a selected product/service for Mc Donald’s.

Q4 Demonstrate how buyer behaviour affects marketing activities in different buying situations at Mc Donald’s.


Q1 Explain how products are developed to sustain competitive advantage.

Q2 Explain how distribution is arranged to provide customer convenience.

Q3 Explain how prices are set to reflect an organization’s objectives and market conditions.

Q4 Illustrate how promotional activity is integrated to achieve marketing objectives.

Q5 Analyse the additional elements of the extended marketing mix.


Q1 Plan marketing mixes for two different segments in consumer markets.

Q2 Illustrate differences in marketing products and services to business rather than consumers.

Q3 Show how and why international marketing differs from domestic marketing.

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