Overcome the barriers for marketing planning

Unit 19 Marketing Planning- GSK

Level 5

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Task 1:

Question 1 Changing perspectives in the marketing planning

Question 2 Capability of organization to plan their future marketing activity

Question 3 Techniques for organizational auditing and analyzing external factors

Question 4 Organizational auditing and analyzing marketing audit that affects marketing planning

Task 2:

Question 1 Main barriers for marketing planning

Question 2 Overcome the barriers for marketing planning

Task 3:

Question 1 Marketing planning for a product or service

Question 2 Marketing planning is essential for strategic planning process

Question 3 Techniques for new product development

Question 4 Recommendation for pricing policy, distribution and communication mix

Question 5 Explanation of how factors affect the effective implementation of marketing plan

Task 4:

Question 1 Explanation of how ethical issues influence marketing planning

Question 2 Example of organization responds to ethical issues

Question 3 Example of consumer ethics and its effect on the marketing planning

Unit 19 Marketing Planning is a core unit of the BTEC Higher National Diploma in Business qualification. It covers a wide range of topics, including:

• The purpose and importance of marketing planning
• The different stages of the marketing planning process
• The key elements of a marketing plan, such as market research, SWOT analysis, target market selection, marketing mix strategy, and budgeting
• The implementation and evaluation of marketing plans

The Unit 19 Marketing Planning assignment is designed to help students develop a comprehensive understanding of the marketing planning process and to produce a professional marketing plan for a real-world business. The assignment is typically a written report, and it may require students to research a specific marketing topic or problem, and to develop recommendations for how to address it.

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