Unit 2 Marketing Principles - Vodafone - Level 4

Unit 2 Marketing Principles - Vodafone - Level 4 (Diploma in Business)

Task 1

1.1 Explain the various elements of the marketing process.

1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization.

Task 2

2.1 Show macro and micro environmental factors which influence marketing decisions.

2.2 Propose segmentation criteria to be used for the products in different markets.

2.3 Chose a targeting strategy for a selected product or service.

2.4 Demonstrate how buyer behaviour affects the marketing activities in different buying situations.

2.5 Propose new positioning for as selected product/services.

Task 3

3.1 Explaining how products are developed to sustain competitive advantage.

3.2 Explaining how distribution is arranged to provide customer convenience.

3.3 Explaining how prices are set to reflect an organization's objectives and market conditions.

3.4 Illustrating how promotional activity is integrated to achieve marketing objectives.

Task 4

Presentation:

4.1 Plan marketing mixes for two different segments in consumer markets for Vodafone UK. Your plan should set out and communicate clearly what is to be done.

4.2 Illustrate differences in marketing products and services to businesses rather than consumers for Vodafone UK. Use examples to illustrate your points.

4.3 Show how and why international marketing differs from domestic marketing in the case of Vodafone UK.

Developing Individuals, Teams and Organisations Assignment Help

Employability Skills Assignment Help

Develop effective leadership, individual and group communication skills

Resort Operations Management Assignment Help

IT Support for End Users Assignment Help

Human Resources Management Assignment Help

Unit 5 Food and Beverage Operations Management Assignment Help - QFC Level 4 BTEC Higher National Diploma in Hospitality Management

Sport Level 2 First Certificate BTEC

Computer Systems Architecture Assignment Help

Basic concepts surrounding Building Information Modelling

UK Paper Writing & Editing Service

Unit 23 Integrated Marketing Communications Assignment Help-BTEC Higher National Diploma (HND) in Business(RQF)

Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/