Explain the various elements of the marketing process

Unit 2 Marketing Principle Segmentation Criteria - Level 5 (Diploma in Business)

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Task 1

Question 1.1 Explain the various elements of the marketing process?

Question 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organisation?

Task 2

Question 2.1 Show macro and micro environmental factors which influence marketing decisions?

Question 2.2 Propose segmentation criteria to be used for products in different markets?

Question 2.3 Choose a targeting strategy for a selected product/service?

Question 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations?

Question 2.5 Propose new positioning for as elected product/service?

Task 3

Question 3.1 Explaining how products are developed to sustain competitive advantage?

Question 3.2 Explaining how distribution is arranged to provide customer convenience?

Question 3.3 Explaining how prices are set to reflect an organization's objectives and market conditions?

Question 3.4 Illustrating how promotional activity is integrated to achieve marketing objectives?

Task 4 Presentation

The assignment requires students to investigate the key concepts of marketing, such as the marketing mix, market segmentation, and the marketing environment. They will also need to apply these concepts to a real-world case study. The assignment will help students to develop their understanding of marketing, and their skills in analyzing and solving marketing problems.

The assignment is designed to help students develop their knowledge and understanding of the fundamental principles of marketing. It is also a valuable opportunity for students to apply their research and analytical skills to a real-world case study.

Here are some of the key concepts that students will learn about in this unit:

• The marketing mix: The four Ps of marketing (product, price, place, and promotion)
• Market segmentation: Dividing the market into smaller groups of consumers with similar needs and wants
• The marketing environment: The factors that influence a business's ability to market its products or services, such as the economy, the competition, and the legal environment

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