Budget for an integrated promotional strategy

BTEC Higher National Diploma In Business - Unit 18 Advertising and Promotion in Business - level 4

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Task 1:

Question 1 Explain the communication process that applies to advertising and promotion.

Question 2 Explain the organisation of the advertising and promotions industry.

Question 3 Assess how promotion is regulated.

Question 4 Examine current trends in advertising and promotion, including the impact of ICT.

Task 2:

Question 1 Explain the role of advertising in an integrated promotional strategy for a business or product.

Question 2 Explain branding and how it is used to strengthen a business or product.

Question 3 Review the creative aspects of advertising.

Question 4 Examine ways of working with advertising agencies.

Task 3:

Question 1 Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product.

Question 2 Evaluate other techniques used in below-the-line promotion.

Task 4:

Question 1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy.

Question 2 Carry out the development of a promotional plan for a business or product.

Question 3 Plan the integration of promotional techniques into the promotional strategy for a business or product.

Question 4 Use appropriate techniques for measuring campaign effectiveness.

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