Unit 6 Contemporary Issues in Travel and Tourism - level 5 in business

Unit Name: Unit 6 Contemporary Issues in Travel and Tourism

Level: level 5 in business

LO1. Describe and explain the importance of relationship marketing in a contemporary business context

1.1 The concept of Knowledge Management and its role in relationship marketing

1.2 explain the ways that ICT can support the customer relationship management process in a particular organization

1.3 describe the benefits of customer relationship management in a selected organization

1.4 Recommendations for the improvement in customer relationship management for the selected organization

LO3: Explain the importance of applying the extended marketing mix in the service sector using diagrams/pictures to illustrate

3.1 Describe the use of the extended marketing mix in a selected service sector business

3.2 Explain how the product/service mix can be used to enhance value for the customer and organization.

3.3 Explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organization.

3.4. Explain the role of IT in services marketing management in a selected organization.

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