Unit 4 Starbucks Marketing Principles- Level 4

Unit 4 Starbucks Marketing Principles

Level 4

Task 1

P1.1 Explain the various elements of the marketing process of Star bucks.

P1.2 Evaluate the benefits and costs of a marketing orientation for Star Bucks.

Task 2

P 2.1 Show macro and micro environmental factors which influence marketing decisions for Star bucks.

P2.2 propose segmentation criteria to be used for products in different markets.

P2.3 Choose a targeting strategy for a selected product/service.

P2.4 demonstrate how buyer behaviour affects marketing activities in different buying situations.

P2.5 Propose new positioning for a selected product/service.

Investigate applications of statistical techniques

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