Unit 2 Marketing Essentials - level 5 in business

Unit Name: Unit 2 Marketing Essentials
Level: level 5 in business

Easy Jet Marketing Plan Assignment

Task 1
Question 1.1 review changing perspectives in marketing planning
Question 1.2 evaluate an easy jet's capability for planning its future marketing activity
Question 1.3 a) examine techniques for easy jet auditing and for analyzing external factors that affect marketing planning
Question 1.3 b) examine techniques for analysing external factors that affect aviation marketing planning
Question 1.4 a) carry out easy jet auditing and analysis of external factors that affect marketing planning in a given situation
Question 1.4 b) carry out analysis of external factors that affect aviation marketing planning in a given situation

Task 2
Question 2.1 assess the main barriers to marketing planning
Question 2.2 examine how easy jets may overcome barriers to marketing planning

Task 3
Question 3.1 - 3.5 write a marketing plan for a product or a service

Task 4
Questions 4.1 Explain How Ethical Issues Influence Marketing Planning Of Flight Services
Question 4.2 Analyse Examples Of How British Airlines Respond To Ethical Issues
Question 4.3 Analyse Examples Of Consumer Ethics And The Effect It Has On Marketing Planning

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