Unit 41 Contemporary Issues in Marketing Management - Level 5

Unit 41 Contemporary Issues in Marketing Management

Level 5

Task 1

1.1 Explain the concept of knowledge management and its role in relationship marketing.

1.2 Explain the ways that ICT can support the customer relationship management process in a particular organization.

1.3 Describe the benefits of customer relationship management in a selected organization.

1.4 Justified recommendations for the improvement in the customer relationship management.

Task 2

2.1 Carry out a stakeholder analysis for a voluntary sector and public sector organization.

2.2 The nature of relationship with customers within two non-profitable organizations.

2.3 Compare methods used in marketing within the public, private and voluntary sectors.

2.4 Key issues involved in marketing in a virtual organization.

Task 3

3.1 Describe the use of extended marketing mix in selected service sector business.

3.2 Explain how the product and service mix can be used to enhance value for the customer and the organization.

3.3 Explain how difficulties peculiar to the marketing services can be overcome with reference to a particular organization.

3.4. Explain the role of IT in services marketing management in a selected organization

Task 4

4.1 The current issues of ethical and social concern to marketers.

4.2 Rise of the concept of CSR

4.3 The role played by a selected pressure group influencing ethical and social marketing

4.4 The role played by the published and broadcast media in influencing ethical and social marketing.

Conduct small-scale research, information gathering and data collection

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