Unit 41 Contemporary Issues in Marketing Management - Level 5

Unit 41 Contemporary Issues in Marketing Management

Level 5

Task 1

1.1 Explain the concept of knowledge management and its role in relationship marketing.

1.2 Explain the ways that ICT can support the customer relationship management process in a particular organization.

1.3 Describe the benefits of customer relationship management in a selected organization.

1.4 Justified recommendations for the improvement in the customer relationship management.

Task 2

2.1 Carry out a stakeholder analysis for a voluntary sector and public sector organization.

2.2 The nature of relationship with customers within two non-profitable organizations.

2.3 Compare methods used in marketing within the public, private and voluntary sectors.

2.4 Key issues involved in marketing in a virtual organization.

Task 3

3.1 Describe the use of extended marketing mix in selected service sector business.

3.2 Explain how the product and service mix can be used to enhance value for the customer and the organization.

3.3 Explain how difficulties peculiar to the marketing services can be overcome with reference to a particular organization.

3.4. Explain the role of IT in services marketing management in a selected organization

Task 4

4.1 The current issues of ethical and social concern to marketers.

4.2 Rise of the concept of CSR

4.3 The role played by a selected pressure group influencing ethical and social marketing

4.4 The role played by the published and broadcast media in influencing ethical and social marketing.

HND Diploma in Management - Sales and Marketing

Leading and Managing People Assignment Help

Strategic Planning Assignment Help

Unit 14 Strategic Supply Chain Management and Logistics Assignment Help - Pearson BTEC Level 7 Extended Diploma in Strategic Management and Leadership

Application Engineering Assignment Help

BTEC Art and Design - BTEC First/BTEC Nationals

Assignment Help & Academic Writing Service

Enterprise and Small Business Management Assignment Help

Prepare a design report identifying superstructure and substructure

Employability and Enterprise Assignment Help - FY002 - Business Management with Foundation Year

BTEC Higher National Certificate (HNC) in General Engineering

BTEC First Diploma in Engineering Level 2

Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/