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Unit 4 Marketing Principle - Bentley - Level 5

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Unit 4 Marketing Principle - Bentley - Level 5 (Diploma in Business)

Task 1

1.1 Various elements for marketing process

1.2 Marketing orientation, benefits and cost

Task 2

2.1 Macro and micro environmental factors influencing marketing decisions

2.2 Segmentation criteria for using products in different markets

2.3 Targeting strategy for selected product/services in Bentley

2.4 Buyer behavior affects the marketing activities in various buying situations

2.5 New positioning for Bentley

Task 3

3.1 Products are developed to sustain competitive advantage

3.2 Distribution of products to provide customer convinces

3.3 Prices reflects the objectives and market condition of organization

3.4 Promotional activity in integrated to achieve marketing objectives

3.5 Elements of marketing mix for Bank of England

Task 4

4.1 Marketing mix of two different segments of Vodafone

4.2 Difference in marketing of product and services to business

4.3 Difference between international marketing and domestic marketing

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Lists of comments

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