Unit 20 Visitor Attraction Management - Level 4

Unit 20 Visitor Attraction Management - Level 4 (Diploma in Travel and Tourism)

Unit Code: R/601/1758

TASK 1

a) Give a detailed definition of a visitor attraction.

b) Analyze the range, scope and variety of visitor attraction classifications.

c) Discuss how some visitor attraction overlap into two or more classifications.

d) Analyze and explain the importance of a visitor attraction and how the local area can benefit from the visitor attractions.

TASK 2

a) Evaluate the needs and motivation of the different visitor types to the visitor attractions.

b) Evaluate the positive and negative effect that tourism has on visitor attractions.

c) Analyze the various types of motivation theories and how they could contribute to a successful operation.

TASK 3

Issues affecting the development process in visitor attraction management

Task 4

a) Management techniques used to maximize visitor attraction

b) Impact of these techniques and strategies on sustainability of visitor attraction

Case Study of Toll Global Forwarding

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