Unit 4 Marketing Principles - Starbuck Coffee - level 4

Diploma in Business (Marketing) - Unit 4 Marketing Principles - Starbuck Coffee - level 4

Task 1:

1.1 Explain the various elements of the marketing process

1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization

Task 3:

3.1 Explain how products are developed to sustain competitive advantage

3.2 Explain how distribution is arranged to provide customer convenience

3.3 Explain how prices are set to reflect an organization's objectives and market conditions

3.4 Illustrate how promotional activity is integrated to achieve marketing objectives

3.5 Analyse the additional elements of the extended marketing mix

Task 4:

4.1 Plan marketing mixes for two different segments in consumer markets

4.2 Illustrate differences in marketing products and services to businesses rather than consumers

4.3 Show how and why international marketing differs from domestic marketing

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