Why international marketing differs from domestic marketing

Diploma in Business (Marketing) - Unit 4 Marketing Principles - Starbuck Coffee - level 4

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Task 1:

Question 1 Explain the various elements of the marketing process

Question 2 Evaluate the benefits and costs of a marketing orientation for a selected organization

Task 3:

Question 1 Explain how products are developed to sustain competitive advantage

Question 2 Explain how distribution is arranged to provide customer convenience

Question 3 Explain how prices are set to reflect an organization's objectives and market conditions

Question 4 Illustrate how promotional activity is integrated to achieve marketing objectives

Question 5 Analyse the additional elements of the extended marketing mix

Task 4:

Question 1 Plan marketing mixes for two different segments in consumer markets

Question 2 Illustrate differences in marketing products and services to businesses rather than consumers

Question 3 Show how and why international marketing differs from domestic marketing

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