Elements of the extended marketing mix

Unit 4 Marketing Principles

Level 4

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Task 1

Question 1. Definition of Marketing

Question 2. Elements of the marketing process applicable for UNILEVER PLC

Question 3. How the selected brand is using the marketing concept in their marketing activities

Question 4. Possible costs and benefits for pursuing a marketing orientation culture

Task 2

Question 1. General description of macro and micro marketing environments and how these affect the marketing decisions of the selected brand

Question 2. Segmentation Criteria

Question 3. Targeting strategy

Question 4. How buyer behaviour affects marketing activities in different buying situations

Question 5. How products are positioned in the market

Task 3

Question 1. A new product range that could be developed for a foreign market

Question 2. Marketing mix for two different segments in consumer markets in the newly selected market

Question 3. Distribution strategies

Question 4. How prices are set to reflect an organisation’s objectives and market conditions in a newly selected market. Recommended pricing strategy for new product which will reflect the different market conditions

Question 5. Promotional strategy

Question 6. How the additional elements of the extended marketing mix can be used by Unilever PLC (UL) to enhance customer experience and improve customer service

Question 7. Differences in marketing products to businesses (B2B) rather than consumers (B2C)

Question 8.“Service” and the characteristics of service

Question 9. How and why international marketing differs from domestic marketing

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