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Role of IT in services marketing management

Unit 41 Contemporary Issues In Marketing Management Assignment Help - Unit 41 Contemporary Issues In Marketing Management - Level 4 Diploma in Business
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Program: Diploma in Business

Unit Name: Unit 41 Contemporary Issues In Marketing Management

Level: Level 4

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Task 1
Question 1 Explain the concept of knowledge management and its role in relationship management.
Question 2 Explain the ways that ICT can support the customer relationship management process in a particular organisation.
Question 3 Describe the benefits of customer relationship management in a selected organisation.
Question 4 Make justified recommendations for the improvement in customer relationship management for a selected organisation.

Task 2
Question 1 Carry out a stakeholder analysis for a voluntary sector and a public sector organisation.
Question 2 Describe the nature of the relationship with customer within two selected not for profit organisations.
Question 3 Compare methods used in marketing within the public, private and voluntary sectors.
Question 4 Explain the key issues involved in marketing in a selected virtual organisation.

Task 3
Question 1 Describe the use of the extended marketing mix in a selected service sector business
Question 2 Explain how the product/service mix can be used to enhance value for the customer and organisation
Question 3 explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organisation
Question 4 Explain the role of IT in services marketing management in a selected organisation

Task 4
Question 1 Explain some of the current issues of ethical and social concern to marketers in a particular industry.
Question 2 Explain the concept of CSR with reference to a particular organisation.
Question 3 Evaluate the role played by a selected pressure group in influencing ethical and social marketing policies for a selected organisation.
Question 4 Evaluate the role played by published or broadcast media in influencing ethical and social marketing policies for a selected organisation.

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