Unit 41 Contemporary Issues In Marketing Management - Level 4 Diploma in business

Program: Diploma in Business

Unit Name: Unit 41 Contemporary Issues In Marketing Management

Level: Level 4

Task 1
AC 1.1 Explain the concept of knowledge management and its role in relationship management.
AC 1.2 Explain the ways that ICT can support the customer relationship management process in a particular organisation.
AC 1.3 Describe the benefits of customer relationship management in a selected organisation.
AC 1.4 Make justified recommendations for the improvement in customer relationship management for a selected organisation.

Task 2
AC 2.1 Carry out a stakeholder analysis for a voluntary sector and a public sector organisation.
AC 2.2 Describe the nature of the relationship with customer within two selected not for profit organisations.
AC 2.3 Compare methods used in marketing within the public, private and voluntary sectors.
AC2.4 Explain the key issues involved in marketing in a selected virtual organisation.

Task 3
AC 3.1 Describe the use of the extended marketing mix in a selected service sector business
3.2 Explain how the product/service mix can be used to enhance value for the customer and organisation
3.3 explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organisation
3.4 Explain the role of IT in services marketing management in a selected organisation

Task 4
AC 4.1 Explain some of the current issues of ethical and social concern to marketers in a particular industry.
AC 4.2 Explain the concept of CSR with reference to a particular organisation.
AC 4.3 Evaluate the role played by a selected pressure group in influencing ethical and social marketing policies for a selected organisation.
AC 4.4 Evaluate the role played by published or broadcast media in influencing ethical and social marketing policies for a selected organisation.

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