How organizations may overcome barriers to marketing planning

Unit 2 Marketing Essentials

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TASK 1

Question 1. Changing perspectives in marketing planning

Question 2. Organization's capability for planning its future marketing activity

Question 3. Techniques for organizational auditing and analyzing external factors that affect marketing planning

TASK 2

Question 1 Barriers to marketing planning

Question 2 How organizations may overcome barriers to marketing planning

TASK 3

Question 1 Marketing plan for a product or a service

Question 2 Importance of marketing planning in strategic planning process

Question 3 Techniques for new product development

Question 4 Recommendations for pricing policy, distribution and communication mix

Question 5 Factors affecting the effective implementation of the marketing plan

TASK 4

Question 1 Ethical issues influence marketing planning

Question 2 Organization respond to ethical issues

Question 3 Consumer ethics and the effect it has on marketing planning

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