Unit 2 Marketing Essentials

Unit 2 Marketing Essentials

TASK 1

Changing perspectives in marketing planning

Organization's capability for planning its future marketing activity

Techniques for organizational auditing and analyzing external factors that affect marketing planning

TASK 2

2.1 Barriers to marketing planning

2.2 How organizations may overcome barriers to marketing planning

TASK 3

3.1 Marketing plan for a product or a service

3.2 Importance of marketing planning in strategic planning process

3.3 Techniques for new product development

3.4 Recommendations for pricing policy, distribution and communication mix

3.5 Factors affecting the effective implementation of the marketing plan

TASK 4

4.1 Ethical issues influence marketing planning

4.2 Organization respond to ethical issues

4.3 Consumer ethics and the effect it has on marketing planning

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