How organizations may overcome barriers to marketing planning

Unit 2 Marketing Essentials

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TASK 1

Question 1. Changing perspectives in marketing planning

Question 2. Organization's capability for planning its future marketing activity

Question 3. Techniques for organizational auditing and analyzing external factors that affect marketing planning

TASK 2

Question 1 Barriers to marketing planning

Question 2 How organizations may overcome barriers to marketing planning

TASK 3

Question 1 Marketing plan for a product or a service

Question 2 Importance of marketing planning in strategic planning process

Question 3 Techniques for new product development

Question 4 Recommendations for pricing policy, distribution and communication mix

Question 5 Factors affecting the effective implementation of the marketing plan

TASK 4

Question 1 Ethical issues influence marketing planning

Question 2 Organization respond to ethical issues

Question 3 Consumer ethics and the effect it has on marketing planning

Unit 2 Marketing Essentials is a core unit of the BTEC Level 5 Higher National Diploma in Business. This unit covers the essential concepts of marketing, including:

• The role of marketing and its interrelationships with other functional units of an organisation
• The elements of the marketing mix (7Ps) and how they are used to achieve overall business objectives
• The development and evaluation of a basic marketing plan

The Unit 2 Marketing Essentials assignment is a challenging but rewarding task. It requires students to demonstrate their understanding of the core marketing concepts and to apply them to a real-world business scenario.

Here are some tips for writing a successful Unit 2 Marketing Essentials assignment:

Choose a business that you are interested in and that has a clear marketing strategy. This will make it easier for you to research and analyze the business's marketing activities.
Make sure you understand the key concepts of marketing, such as the marketing mix, target market analysis, and marketing planning. There are many resources available online and in libraries to help you learn more about these topics.
Conduct thorough research on the business you have chosen. This will involve analyzing the business's website, social media pages, and other marketing materials. You may also want to interview key members of the business's marketing team.
Use your research to develop a detailed analysis of the business's marketing strategy. This should include identifying the business's target market, its marketing mix, and its marketing objectives.
Evaluate the business's marketing strategy and make recommendations for improvement. You may want to consider the business's marketing budget, its marketing channels, and its marketing messaging.
Write your assignment in a clear and concise style. Be sure to support your arguments with evidence from your research.
Proofread your assignment carefully before submitting it.

If you need help with your Unit 2 Marketing Essentials assignment, there are a number of resources available to you. You can talk to your tutor, join a study group, or seek professional assignment help.

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