Undertake the proposed research investigation

Unit 4 Customer Satisfaction Ryanair - Level 5 (Diploma in Travel and Tourism)

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Task 1

Question 1 Formulate and record possible research project outline specifications.

Question 2 Identify the factors that contribute to the process of research project selection

Question 3 Critical analyses on the key references

Question 4 A research project specification

Question 5 Action plan and its graphical representation

Task 2

Question 1 Match resources efficiently to the research question or hypothesis.

Question 2 Undertake the proposed research investigation in accordance with the agreed specification and procedures.

Question 3 Record and collate required data

Task 3

Question 1 Use appropriate ‘research evaluation techniques'.

Question 2 Interpret and analyze the results in terms of the original research specification by using ‘Frequency' and/or ‘Percentage' calculations.

Question 3 Recommendation

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Task 4: Poster

Unit 4: Customer Satisfaction Ryanair - Level 5 (Diploma in Travel and Tourism)

This unit dives deep into customer satisfaction within Ryanair, a leading budget airline known for its competitive pricing but sometimes criticized for service aspects. Through this lens, you'll explore key concepts in travel and tourism customer service, analyzing how they apply to Ryanair's specific model.

Key areas of focus may include:

Factors influencing customer satisfaction: You'll delve into elements like pricing, service quality, communication, and brand image, assessing their impact on Ryanair's customer experience.
Evaluating Ryanair's customer service: Using various research methods, you'll critically analyze Ryanair's performance across different service touchpoints, identifying areas of strength and weakness.
The impact of policy shifts: You'll explore how Ryanair's policies on baggage fees, onboard services, and cancellations affect customer satisfaction and loyalty.
Competitor analysis: You'll compare Ryanair's customer service strategies to those of competitors, identifying best practices and potential areas for improvement.
Developing recommendations: Based on your analysis, you'll propose evidence-based recommendations for enhancing Ryanair's customer satisfaction levels.

Learning outcomes could include:

• Applying customer service principles in a budget airline context.
• Critically evaluating customer satisfaction data and feedback.
• Proposing effective strategies for improving customer experience.
• Understanding the impact of airline policies on customer satisfaction.

By analyzing a high-profile, budget-driven airline like Ryanair, this unit provides valuable insights into the complexities of customer satisfaction in the travel and tourism industry.

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