Unit 18 Advertising and Promotion in Business

Unit 18 Advertising and Promotion in Business

Task 1:

1.1 Explain the communication process that applies to advertising and promotion.

1.2 Explain the organization of the advertising and promotion industry.

1.3 Assess how promotion is regulated in the UK.

1.4 Examine current trend in advertising and promotion, including the impact of ICT

2.1 Explain the role of advertising in an integrated promotional strategy for a business like Westfield Stratford City.

2.2 Explain branding and how it is used to strengthen a business or product

2.3 Review the creative aspects of advertising.

2.4 Examine ways of working with advertising agencies.

3.1 Prepare presentation on promotion techniques.

4.1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy.

4.2 Develop the promotional plan.

4.3 Plan the integration of promotional techniques into the promotional strategy for a business or product.

4.4 Use appropriate techniques for measuring the campaign effectiveness

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