Marketing Planning - Level 4

Marketing Planning Level 4 HND Assignment (Diploma in Business)

Task 1:

1.1 Using appropriate theories, review changing perspective in marketing planning. Evaluate GSK's ability for planning its future marketing activity.

1.2 Examine techniques for organisational auditing and for analysing external factors that affect marketing planning. Use one of these techniques to carry out organisational auditing and analysis of external factors that affect marketing planning in GSK

Task 2:

Using appropriate theories, assess the main barriers to marketing planning and examine how GSK may overcome these barriers

Task 3:

3.1 Based on your analysis in Task 1, write a marketing plan for the launch of a new product for GSK

3.2. Explain why marketing planning is essential in the strategic planning process for GSK

3.3 Using GSK, examine techniques for new product development. Justify recommendations for pricing policy, distribution and communication mix for the new product

3.4 You are required to explain how factors affecting effective implementation of the marketing plan have been taken into account.

Task 4:

4.1 Using GSK, explain how ethical issues influence marketing planning and analyse examples of how GSK responds to ethical issues

4.2 Analyse examples of consumer ethics and their effect on marketing planning in GSK

Business Case study Assignment Help

Undergraduate Course

Constructional Features and Applications of Transformers

Apply law and policy in line with regulatory and ethical requirements

Programming Assignment Help

BTEC ICT Specialist Diploma Level 3

Basic concepts surrounding Building Information Modelling

Compare different digital electronic device families

Horticulture BTEC Level 3

Formulating and Planning a Project

Construction Practice and Management Assignment Help

Business Law - Legal Concepts Assignment Help, Diploma in Business

Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/