Unit 41 Contemporary issue in marketing management - DD Retail - Level 5

Unit 41 Contemporary issue in marketing management - DD Retail - Level 5 (Diploma in Business)

Task 1:

Introduction: Relationship marketing

1.1 Explain the concept of knowledge management and its role in relationship marketing:

1.2 Explain the ways that ICT can support the customer relationship management process in a particular organization:

1.3 Describe the benefits of customer relationship management in a selected organization.

1.4 make justified recommendations for the improvement in the customer relationship management for the selected organization:

Task 2:

Introduction

2.1 carry out a stakeholder analysis for a voluntary sector and a public sector organisation.

2.2 describe the nature of the relationships with customer within two selected not-for-profit organisations

2.3 compare methods used in marketing within the public, private and Voluntary sectors

2.4 explain the key issues involved in marketing in a selected virtual organisation.

Task 3

3.1 describe the use of the extended marketing mix in selected service sector businesses.

3.2 explain how the product/service mix can be used to enhance value for the customer and organisation

3.3 explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organisation

3.4 explain the role of IT (Information Technology) in services marketing management in a selected organisation

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