Unit 11 Marketing Research Project - Next Plc - Level 5 BTEC HND in Business

Program: BTEC Higher National Diploma in Business

Unit Name: Unit 11 Marketing Research Project - Next Plc

Level: Level 5

Task 1 Rational to the research

Research Aim & Objectives: The aim of this research study is to make evaluation of measures in context to the need of marketing in Next. In order to attain the aim of research study there are some objectives needed to attain such as: -

Evaluate the benefits rendered by the marketing to the Next?
Evaluate the measures rendered by the marketing in order to increase the level of sales? (Elliott, et. al., 2014)

Literature review
Research Methodology
Finding and Analysis

Task 2
Need of Marketing

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