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Qualification - OTHM Level 6 Diploma in Accounting and Business
Unit Name - Business Research Project
Unit Level - Level 6
Unit code - K/616/2735
Unit Credit - 20
Assignment Title - Business Research Project
Learning outcome 1: Be able to propose a research project in a business and management context.
Answer: To propose a research project in a business and management context, one must first identify a significant problem or an underexplored area within an organization or industry. This involves clearly defining the research question(s) that the project aims to answer, ensuring they are specific, measurable, achievable, relevant, and time-bound (SMART). The proposal should then outline the chosen research methodology, whether qualitative (e.g., interviews, case studies), quantitative (e.g., surveys, statistical analysis), or mixed-methods, justifying its suitability for addressing the research questions. Furthermore, it's crucial to detail the data collection strategies, the analytical techniques to be employed, and the expected outcomes or contributions of the research, highlighting its potential practical implications for business strategy, operational efficiency, or organizational behavior. Finally, the proposal should address feasibility, including resource requirements, ethical considerations, and a realistic timeline, demonstrating a comprehensive understanding of the project's scope and its potential value to the business and management field.
Learning outcome 2: Be able to prepare a research plan and conduct a literature review.
Answer: To effectively prepare a research plan and conduct a literature review, a structured approach is essential. A research plan begins with defining a clear and focused research question or problem statement, which will guide the entire project. This involves outlining the specific aims and objectives, identifying the relevant theoretical framework, and choosing an appropriate research methodology (e.g., qualitative, quantitative, mixed-methods) along with suitable data collection and analysis techniques. A realistic timeline, resource allocation, and consideration of ethical implications are also critical components of a robust research plan, ensuring the project's feasibility and rigorous execution. Complementing this, a literature review systematically identifies, evaluates, and synthesizes existing scholarly works relevant to the research topic. This process typically involves defining the scope, conducting comprehensive searches across various databases using relevant keywords, critically analyzing the gathered sources for their strengths, weaknesses, and contributions, and then organizing them thematically, chronologically, or methodologically to highlight gaps, controversies, and key findings. The literature review not only demonstrates the researcher's understanding of the current state of knowledge but also helps refine the research questions and position the new study within the broader academic conversation, ultimately providing a solid foundation for the proposed research.
Learning outcome 3: Be able to carry out research according to the chosen research specification.
Answer: Carrying out research according to the chosen research specification requires meticulous adherence to the pre-defined plan to ensure the validity, reliability, and ethical integrity of the study. This involves systematically implementing the chosen methodology, whether it's collecting quantitative data through surveys and experiments or gathering qualitative insights through interviews and case studies. Researchers must diligently follow the specified sampling techniques, data collection procedures, and data analysis methods, ensuring consistency and minimizing bias throughout the process. This also entails careful management of resources, adherence to the established timeline, and proactive identification and mitigation of any unforeseen challenges that may arise during the research execution. Ultimately, successful research execution means rigorously translating the theoretical framework and methodological choices outlined in the research plan into practical, evidence-based findings that address the initial research questions.
Learning outcome 4: Be able to evaluate research and present results and conclusion.
Answer: Evaluating research involves critically assessing its methodology, findings, and conclusions to determine its validity, reliability, and overall contribution to knowledge. This includes scrutinizing the research design for appropriateness, examining the data collection methods for rigor, and evaluating the analytical techniques for soundness. Key questions to ask include whether the research questions were adequately addressed, if biases were minimized, and whether the sample size and scope were sufficient to draw meaningful inferences. When presenting results and conclusions, clarity, conciseness, and objectivity are paramount. The results section should present the raw findings, often using tables, graphs, and descriptive statistics, without interpretation. The discussion section then interprets these findings in relation to the research questions, compares them to existing literature, and acknowledges the study's limitations. Finally, the conclusion synthesizes the key insights, summarizes the main takeaways, and offers practical implications or recommendations for future research, providing a definitive answer to the initial problem statement and reinforcing the study's significance.
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Aim: The aim of this unit is to develop learners' research skills, including producing a research question and carrying out independent research using appropriate research techniques. Learners will also analyse research findings, evaluate the research methodology used and present their research findings.
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LO1 and 2
Research formulation, Action Plan and Design
Research aims and objectives; rationale for selection; methodology for data collection and analysis; literature review; critique of references from primary sources e.g. questionnaires, interviews; secondary sources e.g. books, journals, internet; scope and limitations; terms of reference; duration; ethical issues
Action plan: rationale for research question or hypothesis; milestones; task dates; review dates; monitoring/reviewing process; strategy
Research design: type of research e.g. qualitative, quantitative, systematic, original; methodology; resources; statistical analyses; validity; reliability; control of variables
LO 2 and 3
Data collection, analysis and interpretation
Research design and method; test research hypotheses; considering test validity; reliability
Data collection: selection of appropriate tools for data collection; types e.g. qualitative, quantitative; systematic recording; methodological problems e.g. bias, variables and control of variables, validity and reliability
Data analysis and interpretation: qualitative and quantitative data analysis; statistical tables; comparison of variable; trends; forecasting
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LO 1, 2, 3 and 4
Evaluation and future considerations
Evaluation of outcomes: an overview of the success or failure of the research project
Future consideration: significance of research investigation; application of research results; implications; limitations of the investigation; improvements; recommendations for the future, areas for future research
Presenting research outcome: delivery format appropriate to the audience; use of appropriate media
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Learning Outcome - The learner will:
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Assessment Criterion - The learner can:
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1
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Be able to propose a research project in a business and management context.
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1.1
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Assess the factors that contribute to the process of research project selection.
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1.2
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Formulate and record possible research project outlines and specifications.
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1.3
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Develop research questions or hypothesis with rationale.
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1.4
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Clarify resources efficiently for the research question or hypothesis.
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1.5
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Create an agreed SMART timeframe for completion of the research.
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2
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Be able to prepare a research plan and conduct a literature review.
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2.1
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Critically appraise literature relevant to the chosen research context.
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2.2
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Evaluate research methodologies and provide a
rationale for a chosen research methodology.
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2.3
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Evaluate data collection methods and provide a rationale for chosen data collection methods.
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2.4
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Produce a research proposal.
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3
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Be able to carry out research according to the chosen research specification.
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3.1
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Carry out the proposed research investigation in accordance with the research specification.
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3.2
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Collect and present relevant data as outlined by the research specification.
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3.3
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Interpret and analyse the results in relation to the research specification.
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4
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Be able to evaluate research and present results and conclusion.
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4.1
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Use appropriate research evaluation techniques to justify the validity of the research.
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4.2
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Make recommendations, justifying areas for further consideration.
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4.3
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Present the outcomes of the research to an audience using appropriate media.
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