Unit 7 Apple Inc Business Strategy - Level 5

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Unit 7 Apple Inc Business Strategy

Level 5

Case Study - Apple Inc. - Business Strategy


1.1 Explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies.

1.2 Review the issues involved in strategic planning

1.3 Explain different planning techniques that organizations can use.


2.1 Produce an internal organizational audit of Apple evaluating their strengths and weaknesses.

2.2 Identifying opportunities and threats present in external environment

2.3 Explain the significance/importance of stakeholder analysis


3.1 Analyse the possible alternative future strategies of Apple relating to substantive, limited growth and retrenchment.

3.2 Select an appropriate strategy Apple can pursue for its future growth.


4.1 Compare the roles and responsibilities of different level of strategy in implementing the strategy adopted in 3.2.

4.2 Evaluate what resources will be required to implement Apple’s chosen strategy

4.3 Discuss the importance of targets and timescales to monitor the successful achievement of the adopted strategy for Apple.

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