Unit 17 Marketing Intelligence - level 5 in business

Unit Name: Unit 17 Marketing Intelligence

Level: level 5 in business

Task 1

1. Describe the main stages of the purchase decision making process and explain three theories of buyer behaviour in terms of individuals and markets.

2. Explain the factors that affect buyer behaviour.

3. Evaluate the relationship between brand loyalties, corporate image, and repeat purchasing.

Task 2

1. Evaluate different types of market research techniques and prepare a marketing research plan to obtain information in the given scenario.

2. Evaluate techniques that will be used to assess customer response.

3. Secondary data: Use sources of secondary data to achieve the research objective for the given scenario

4. Primary Data: Design and complete a customer satisfaction survey for the given scenario and review the success of the completed survey.

5. Assess the validity and reliability of your market research findings.

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