Unit 4 Marketing Principles - Level 5

Unit 4 Marketing Principles - Level 5 Diploma In Business (Marketing)

TASK 1

1. Various elements of marketing process for British SME

2. Marketing orientation and cost benefits

3. Macro and Micro environmental factors have influence on marketing decision

4. Difference in international marketing and domestic marketing

5. Development of products to sustain competitive advantage

6. Distribution of products to provide customer conveniences

7. How prices reflects the objectives and market condition of organization

8. Promotional activities to achieve the objectives

9. Additional elements of marketing mix

TASK 2

1. Segmentation criteria that can be used by Tesco for products in different markets

2. Main targeting strategies organizations use and suitable targeting strategy Tesco can adopt for a selected product.

3 Behaviour of buyers that affects marketing activities of Tesco in different buying situations

4. New positioning for a selected product by Tesco

5. Planning marketing mixes for two different segments Tesco caters

6. Differences in marketing products and services to businesses in contrast to consumers

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