Unit 4 Marketing Mix - level 4 in business

Unit Name: Unit 4 Marketing Mix

Level: level 4 in business

Task 1
Marketing Concept:
Elements of Marketing Process:
Research:
Strategy:
Planning:
Tactics:

Evaluate the benefits and costs of a marketing orientation for Kaffel Ltd.
SWOT Analysis

Task 2

Macro and Micro environmental factors which influence marketing decisions

Segmentation criteria to be used for products in different markets

B2B and B2C Markets
Targeting strategy for a selected product/service
New positioning
Buyer behaviour affects marketing activities in different buying situations

Task 3
Describe how the office furniture and other products can be developed to sustain competitive advantage.

In terms of their distribution, explain how a good distribution arrangement can provide customer convenience for both markets (B2C and B2B

Regarding to their pricing strategy, explain how they could set the prices to reflect Kaffel's growth objectives, positioning strategy and market conditions

Illustrate how promotional activity can be integrated to achieve marketing objectives

Three additional elements of the marketing mix

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