Unit 4 Marketing Mix - level 4 in business

Unit Name: Unit 4 Marketing Mix

Level: level 4 in business

Task 1
Marketing Concept:
Elements of Marketing Process:
Research:
Strategy:
Planning:
Tactics:

Evaluate the benefits and costs of a marketing orientation for Kaffel Ltd.
SWOT Analysis

Task 2

Macro and Micro environmental factors which influence marketing decisions

Segmentation criteria to be used for products in different markets

B2B and B2C Markets
Targeting strategy for a selected product/service
New positioning
Buyer behaviour affects marketing activities in different buying situations

Task 3
Describe how the office furniture and other products can be developed to sustain competitive advantage.

In terms of their distribution, explain how a good distribution arrangement can provide customer convenience for both markets (B2C and B2B

Regarding to their pricing strategy, explain how they could set the prices to reflect Kaffel's growth objectives, positioning strategy and market conditions

Illustrate how promotional activity can be integrated to achieve marketing objectives

Three additional elements of the marketing mix

BTEC Diploma in Fashion Design Level 2 (1 YEAR)

Level 3 BTEC 90 Credit Diploma Suite Rugby League Studies

BTEC Diploma in Landscaping and Horticulture Level 2

Level 3 Award in Education and Training - AET

BTEC Diploma in Public Services Level 1

Professional Practice Assignment Help, Diploma in Computing

BTEC Higher National Diploma in Business (Hospitality Management)

Electrical Circuits and their Applications Assignment Help

Innovation and Improvement through Action Research Assignment Help

Consumer Behaviour and Insight Assignment Help

BTEC Level 2 Diploma Towards Employment in Health & Social Care!

BTEC Diploma in Performing Arts Level 2

Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/