Benefits and costs of a marketing orientation

Unit 2 Marketing Principles and Decision Influencing - Level 5 (Diploma in Business)

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Task 1

Question 1 Various elements of marketing process

Question 2 Benefits and costs of a marketing orientation

Task 2

Question 1 Macro and micro environmental factors influencing marketing decisions

Question 2 Segmentation criteria for different market

Question 3 Targeting strategy for a selected product/service

Question 4 Buyer behaviour affects marketing activities in different buying situations

Question 5 New positioning for a selected product/service

Task 3

Question 1 How products are developed to sustain competitive advantage

Question 2 How distribution is arranged to meet customer convenience

Question 3 How prices are set to reflect an organization's objectives and market conditions

Question 4 How promotional activity is integrated

Question 5 Additional elements of the extended marketing mix

Task 4

Question 1 Plan marketing mixes for two different segments in consumer markets

Question 2 Differences in marketing products and services to businesses rather than consumers

Question 3 Domestic versus international marketing

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