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Unit 2 Marketing Principles and Decision Influencing - Level 5

Unit 2 Marketing Principles and Decision Influencing Assignment Help - Avail Now Unit 2 Marketing Principles and Decision Influencing Assignment Help & Level 5 Assessment Help
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Unit 2 Marketing Principles and Decision Influencing - Level 5 (Diploma in Business)

Task 1

1.1 Various elements of marketing process

1.2 Benefits and costs of a marketing orientation

Task 2

2.1 Macro and micro environmental factors influencing marketing decisions

2.2 Segmentation criteria for different market

2.3 Targeting strategy for a selected product/service

2.4 Buyer behaviour affects marketing activities in different buying situations

2.5 New positioning for a selected product/service

Task 3

3.1 How products are developed to sustain competitive advantage

3.2 How distribution is arranged to meet customer convenience

3.3 How prices are set to reflect an organization's objectives and market conditions

3.4 How promotional activity is integrated

3.5 Additional elements of the extended marketing mix

Task 4

4.1 Plan marketing mixes for two different segments in consumer markets

4.2 Differences in marketing products and services to businesses rather than consumers

4.3 Domestic versus international marketing


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