Benefits and costs of a marketing orientation

Unit 2 Marketing Principles and Decision Influencing - Level 5 (Diploma in Business)

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Task 1

Question 1 Various elements of marketing process

Question 2 Benefits and costs of a marketing orientation

Task 2

Question 1 Macro and micro environmental factors influencing marketing decisions

Question 2 Segmentation criteria for different market

Question 3 Targeting strategy for a selected product/service

Question 4 Buyer behaviour affects marketing activities in different buying situations

Question 5 New positioning for a selected product/service

Task 3

Question 1 How products are developed to sustain competitive advantage

Question 2 How distribution is arranged to meet customer convenience

Question 3 How prices are set to reflect an organization's objectives and market conditions

Question 4 How promotional activity is integrated

Question 5 Additional elements of the extended marketing mix

Task 4

Question 1 Plan marketing mixes for two different segments in consumer markets

Question 2 Differences in marketing products and services to businesses rather than consumers

Question 3 Domestic versus international marketing

Unit 2 Marketing Principles and Decision Influencing is a level 5 diploma in business unit that introduces students to the core concepts of marketing. The unit covers topics such as the marketing mix, market segmentation, buyer behavior, and marketing research. Students who complete this unit will be able to demonstrate their understanding of the marketing process and how it can be used to create and deliver value to customers.

Here are some of the key tasks that students may be asked to complete in this unit:

• Identify the different elements of the marketing mix and explain how they can be used to influence customer behavior.
• Segment a market and select a target market.
• Conduct marketing research to gather information about customers and competitors.
• Develop a marketing plan to achieve the organization's marketing goals.

This unit is a valuable introduction to the field of marketing and provides students with the knowledge and skills they need to become effective marketers. By completing this unit, students will gain a better understanding of how to create and deliver value to customers, and how to influence customer behavior.

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