Unit 19 Heritage and Cultural Tourism Management - level 5 in business

Unit Name: Unit 19 Heritage and Cultural Tourism Management

Level: level 5 in business

Task 1
P1.1 Discuss the core concepts of marketing for the travel and tourism sector
P1.2 Assess the impact of the marketing environment on individual travel and tourism businesses and tourist destinations
P1.3 discuss the factors affecting consumer motivation and demand in the travel and tourism sector
P1.4 Analyse the principles of market segmentation and its uses in marketing planning

Task 2
P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business or tourist destination
P2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector
P2.3 - Assess the influence of marketing on society

Task 3
P3.1 Discuss issues in the product, price and place elements of the marketing mix
P3.2-Assess the importance of service sector mix elements to the travel sector
P3.3 Apply the concept of the total tourism product to an individual tourism business - London Gatwick airport

Task 4
P4.1 Assess the integrated nature and role of the promotional mix
P4.2 Plan and justify an integrated promotional campaign for the Sheraton hotel.

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