Global Marketing and Digital Business Assignment Help

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Global Marketing and Digital Business Assignment -

Carry out an analysis of a global marketing and online business practises of an organisation of your choice based on a specific host country.

1. The organisation must have its operations spread internationally

2. The organisation must have an online presence (online business, social media etc.) - lots of digital activity would make it easier for your analysis - consider an organisation with a range of digital platforms and activity associated.

3. The organisation must belong to one of the following categories/industries; a) Retail, b) Consumer electronics, c) Fintech, d) Supermarket, e) Real Estate, f) Any other choice as agreed by your tutor (check with me, as some of you have already, I'm here to help and guide but will not chase you)

4. What this assignment actually requires you to do is undertake data collection and analysis of the global marketing activity (including but not limited to digital and non-digital) of an international organisation. And make recommendations for market entry into a new country (specific host country) - how would it enter a new country market?

Include the following points -

i. Introduction

ii. Organisational Profile and Industry Analysis - suggest two sections

iii. Organisational Background

iv. Industry analysis

v. Situational Analysis

vi. Models and theories

vii. Marketing activities - part of situation analysis

viii. Online activities

ix. Recommendation

x. Conclusion

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