How and why international marketing differs

Program: Diploma in Business (Marketing)

Unit Name: Unit 4 Various Elements of Marketing Principle

Level: Level 5

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Task 1
Question 1 Explain the various elements of the marketing process.
Question 2 Evaluate the benefits and costs of a marketing orientation for a selected organization.

Task 2
Question 1 Show macro and micro environmental factors which influence marketing decisions.
Question 2 Propose segmentation criteria to be used for products in different markets.
Question 3 Choose a targeting strategy for a selected product/service.
Question 4 Demonstrate how buyer behavior affects marketing activities in different buying situations
Question 5 Propose new positioning for as selected product/service.

Task 3
Question 1 Explain how products are developed to sustain competitive advantage.
Question 2 Explaining how distribution is arranged to meet customer convenience requirements.
Question 3 Explaining how prices are set to reflect an organization's objectives and market conditions.
Question 4 Illustrate how promotional activity is integrated to achieve marketing objectives.
Analyse the additional elements of the extended marketing mix.

Task 4
Question 1 Plan marketingmixesfortwodifferentsegmentsin consumer markets.
Question 2 Illustrate differences in marketing products and services to businesses rather than consumers.
Question 3 Show how and why international marketing differs from domestic marketing.

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