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Unit 4 Various Elements of Marketing Principle - Level 5 Diploma in Business

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Program: Diploma in Business (Marketing)

Unit Name: Unit 4 Various Elements of Marketing Principle

Level: Level 5

Task 1
1.1 Explain the various elements of the marketing process.
1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization.

Task 2
2.1 Show macro and micro environmental factors which influence marketing decisions.
2.2 Propose segmentation criteria to be used for products in different markets.
2.3 Choose a targeting strategy for a selected product/service.
2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations
2.5 Propose new positioning for as selected product/service.

Task 3
3.1 Explain how products are developed to sustain competitive advantage.
3.2 Explaining how distribution is arranged to meet customer convenience requirements.
3.3 Explaining how prices are set to reflect an organization's objectives and market conditions.
3.4 Illustrate how promotional activity is integrated to achieve marketing objectives.
Analyse the additional elements of the extended marketing mix.

Task 4
4.1 Plan marketingmixesfortwodifferentsegmentsin consumer markets.
4.2 Illustrate differences in marketing products and services to businesses rather than consumers.
4.3 Show how and why international marketing differs from domestic marketing.


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