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Unit 2 Marketing Mix Strategy - WM Morrison - level 5

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Diploma in Business - Unit 2 Marketing Essentials - level 5

Marketing Mix Strategy - WM Morrison

Task 1:

1.1: Explain elements of internet marketing and their use in WM Morrison

1.2: Discuss the internet marketing mix and its elements.

1.3: Describe the various tools of internet marketing.

Task 2

2.1: Describe the Search Engine marketing and its use.

2.2: What is the E-mail marketing?

2.3: Iimportant PR techniques used by the organization

Task 3:

3.1: Design adequate advertisement through combination of various effects

3.3: Define the Electronic customer relationship

Task 4:

4.1: Examine external opportunities and threats


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Lists of comments

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