Elements of the marketing process of star bucks

Unit 2 Marketing Principles Assignment Help - Unit 2 Marketing Principles, Level 5 (Diploma in Business)
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Unit Name: Unit 2 Marketing Principles

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LO1: Understand the concept and process of marketing
Question 1 Explain the various elements of the marketing process of star bucks
Question 2 Evaluate the benefits and costs of a marketing orientation for Star Bucks

LO2: Be able to use the concepts of segmentation, targeting and positioning
Question 2.1 Show macro and micro environmental factors which influence marketing decisions for Starbucks
Question 2 Propose segmentation criteria to be used for products in different markets
Question 3 choose a targeting strategy for a selected product/service
Question 4 Demonstrate how buyer behaviour affects marketing activities in different buying situations
Question 5 Propose new positioning for as elected product/service

LO4: Be able to use the marketing mix in different contexts
Question 1 Plan marketing mixes for two different segments in consumer markets
Question 2 Illustrate differences in marketing products and services to businesses rather than consumers
Question 3 Show how and why international marketing differs from domestic marketing.

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