Advertising and Promotion in Business - level 4 in business

Advertising and Promotion in Business - level 4 in busines

Task 2:

2.1 Explain the role of advertising in an integrated promotional strategy for a business or product

2.2 Explain branding and how it is used to strengthen a business or product

2.3 Review the creative aspects of advertising

2.4 Examine the ways of working with advertising agencies

Task 3:

3.1 Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product

3.2 Evaluate other techniques used in below-the-line promotion

Task 4:

4.1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy

4.2 Carry out the development of a promotional plan for a business or product

4.3 Plan the integration of promotional techniques into the promotional strategy for a business or product

4.4 Use appropriate techniques for measuring campaign effectiveness

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