Sales Planning and Operations - L’oreal - Level 5

Sales Planning and Operations - L’oreal - Level 5 (Diploma In Business)

Task 1 Role of personal selling in marketing strategy of L'oreal

a) Importance of Personal selling in promotional mix of L'oreal

b) Comparison of the decision making process with the buying behaviour process

c) Role of Sales team within the marketing strategy of L'oreal

Task 3 Role and Objectives of Sales Management

a) Impact of corporate objectives on sales strategies in L'oreal

b) Significance of rigorous process of recruitment and selection in L'oreal

c) Role of remuneration, motivation and training on sales management

d) Organisation of sales activity and measures for controlling sales output

e) Use of database in effective sales management in L'oreal

Task 4 Development of a Sales Plan for a new product line

Reflect on the value gained from conducting the project

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