Unit 20 Sales Planning and Operations

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Unit 20 Sales Planning and Operations

Task 1:

1.1 Personal selling supports the promotion mix

1.2 Buyer behaviour and decision making process in different situations

1.3 Role of sales team within marketing strategy

Task 3:

3.1 Sales strategies are developed in line with corporate objectives

3.2 Importance of recruitment and selection procedure

3.3 Role of motivation, remuneration and training in sales management3.4 Sales management organizes the sales activity and control the sales output

3.5 Use of database in effective sales management

Task 4:

4.1 Development of sales plan for the products

4.2 Investigate the opportunities to sell the product internationally

4.3 Investigation of opportunities through exhibitions or trade fairs

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