Unit 1 Business Environment - IKEA

Unit 1 Business Environment - IKEA

Part 1

Section (A) - Presentation

Section (b)

Answer P3, M2)

Part 2)

P4) some positive and negative impacts of the macro environment on the business operations.

P5) Conduct internal and external analysis of specific organisations in order to identify strength and weakness.

P6) Strengths and weaknesses interrelate with external macro factors.

M3, M4) Apply appropriately the PESTLE and SWOT/TOWS analysis:

D2) critically evaluate the impacts that both macro and micro factors have upon business objectives and decision-making.

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