Unit 18 Advertisement and Promotion in Business

Unit 18 Advertisement and Promotion in Business

1. Communication process that applies to advertising and promotion.

2. Organisation of the advertising and promotions industry.

3. How promotion is regulated.

4. Current trends in advertising and promotion including the impact of ICT.

5. Role of advertising in an integrated promotional strategy for a fast food business.

6. How is branding used to strengthen a business or product .

7. Creative aspects of advertising.

8. Ways of working with advertising agencies.

9. Primary techniques of below the line promotion and how to use them in an integrated promotional strategy for your business.

10. Evaluation of other techniques used in below-theme promotion.

11. How to design an appropriate process for the formulation of a budget for an integrated promotional strategy.

12. Following an appropnate process for the formulation of a budget for an integrated promotional strategy.

13. Development of a promotional plan for the new brand of car called 'Cricket" recently launched by the company.

14. How would you plan the integration of promotional techniques into the promotional strategy for a chocolate bar.

15. What appropriate techniques would you use for measuring campaign effectiveness.

Develop and evaluate a basic marketing plan

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