Q

Examine a few definitions and the concepts of marketing

Unit 4 Marketing Principles Primark Assignment Help - Unit 4 Marketing Principles Primark - BTEC Higher National Diploma In Business
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BTEC Higher National Diploma In Business (Marketing) - Unit 4 Marketing Principles Primark - level 4

Level 4 in Business Assignment Help - No Doubts, Only Original Solution To Score High!

Task 1:

Question 1.1 Examine a few definitions and the concepts of marketing and explain the marketing process with example drawn from Primark.

Task 3:

Question 3.1 Using Primark as an example, explain how you would develop new products to achieve sustainable competitive advantage.

Question 3.2 Explain how the different distribution method for a newly developed product in Primark can be arranged to provide convenience to the target group of customer.

Question 3.3 Explain how prices are set by Primark to reflect on its marketing objective and marketing conditions for its newly developed product.

Question 3.4 Illustrate how Primark would integrate its promotional activities to achieve its marketing objectives.

Question 3.5 Analyse the additional elements of extended marketing mix for Primark.

Task 4:

Question 4.1 Plan marketing mixes for two different segments in consumer markets with reference to Primark.

Question 4.2 Using Primark as an example Illustrate the differences in marketing products and services to businesses (B2B) consumers (B2C).

Question 4.3 Show how and why international marketing activities differ from domestic marketing activities.


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