Unit 4 Marketing Principles - Lister Motors - Level 5

Unit 4 Marketing Principles - Lister Motors - Level 5 Diploma in Business (Marketing)

Task 1

1.1 Different elements of marketing process

1.2 Benefits and costs of marketing orientation for Lister Motors

Task 2

2.1. Micro and Macro environmental factor which affect the marketing decision of Vodafone UK

2.2 Segmentation criteria used for products in different markets by Vodafone UK.

2.3 Targeting strategy for a selected product/services

2.4 Buyer behavior affecting marketing activities in different buying condition.

2.5 New positioning strategy for Vodafone UK

Task 3

3.1 Product development to sustain competitive advantage

3.2 Convenient distribution method for the customers

3.3 Price set by Barclays bank that reflect the objectives and market conditions

3.4 Promotional activity is related to marketing objectives

3.5 Marketing Mix for Barclays

Task 4

4.1 Marketing mix plan for two different segments in the customer market for Vodafone UK

4.2 Difference between marketing of the products and services to business

4.3 Difference between Domestic marketing and international marketing

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