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Unit 2 Marketing Principles - British Supermarket - Level 5

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Unit 2 Marketing Principles - British Supermarket - Level 5 (Diploma In Business)

Task 1: Explain the various elements of the marketing process British Supermarket's can adopt for effective marketing in their chosen markets.

1.1 Identify a winning orientation British Supermarkets can adopt when going international and evaluate the benefits and costs of adopting that orientation.

1.2 Which micro and macro environmental factors influence the marketing decisions of British Supermarkets.


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