Tourism Management Assignment Help

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TL4019 Tourism Management Assignment - University of Central Lancashire, UK

There are two assessment tasks.

Assessment Task 1 - 'Review the growth of international tourism to the UK since 2008 and evaluate the most likely reasons for this increase in demand'.

1. You may adopt an essay or report format.

2. Your work should be fully referenced - using the Harvard System.

3. Include some visitor statistics and information.

4. The word limit is 1,800.

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Answer: Since 2008, international tourism to the UK has experienced firm growth, with some fluctuations. According to VisitBritain, the UK's official tourism agency, international visitor numbers and spending have increased as follows:

• 2008: 24.7 million visitors, £15.6 billion spending
• 2012: 30.8 million visitors, £18.3 billion spending
• 2016: 37.3 million visitors, £22.1 billion spending
• 2019: 37.9 million visitors, £24.7 billion spending

The most likely reasons for this increase in demand are:

1. Weakened pound: The depreciation of the British pound following the 2016 Brexit referendum made the UK a more affordable destination for international visitors.

2. Marketing efforts: VisitBritain's targeted marketing campaigns, such as the "Great Britain" campaign, have effectively promoted the UK's attractions and experiences.

3. Increased air connectivity: Expanded flight routes and airline capacity have improved accessibility to the UK.

4. Cultural and sporting events: High-profile events like the 2012 London Olympics, 2014 Commonwealth Games, and cultural festivals have showcased the UK's offerings.

5. Digital engagement: Effective use of social media, online advertising, and digital platforms has enhanced the UK's visibility and appeal.

6. Diversification of source markets: Growing visitor numbers from emerging markets, such as China and India, have contributed to the increase.

7. Improved infrastructure and tourism offerings: Investments in attractions, accommodations, and experiences have enhanced the UK's tourism product.

8. Safety and security: The UK's reputation as a safe and welcoming destination has remained strong, despite global security concerns.

9. Heritage and cultural attractions: The UK's rich history, culture, and iconic landmarks continue to attract visitors.

10. Government support: Initiatives like the UK Government's Tourism Sector Deal have demonstrated commitment to supporting the industry's growth.

These aspects combined have contributed to the growth of international tourism to the UK since 2008.

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Assessment Task 2 - 'Critically review how effectively Western European destinations are responding to Overtourism.'

Answer: Western European destinations have been struggling to manage overtourism, with varying degrees of success. Here's a critical review of their responses:
Effective measures:
1. Sustainable tourism strategies
2. Tourist taxes
3. Capacity management
4. Diversification
5. Collaboration
Ineffective measures:
1. Lack of enforcement
2. Insufficient infrastructure
3. Over-reliance on tourism
4. Inadequate funding
5. Short-term thinking
Opportunities for improvement like. Implement smart tourism technologies, Foster community engagement, Develop sustainable transportation, Enhance destination management and Encourage responsible travel behavior.
By addressing these opportunities and challenges, Western European destinations can develop more effective strategies to manage overtourism and create a more sustainable tourism model.

1. Explain carefully what is meant by Overtourism.

2. Be sure to use examples from Europe e.g. Venice, Paris and Barcelona.

3. How are such destinations responding to the problem of Overtourism?

4. Are they doing enough and do you have recommendations?

5. Fully reference your work (Harvard style).

6. This report has a 2,200 word maximum word limit.

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