Unit 5 Marketing in Travel and Tourism

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Unit Name: Unit 5 Marketing in Travel and Tourism


1.2 Impact of marketing environment on individual travel and tourism business of Thomas Cook

1.3 The factors affecting consumer motivation and demand in the travel and tourism sector

1.4 The principles of market segmentation and its uses in marketing planning at Thomas Cook Group


2.2 The relevance of marketing research and market information in Thomas Cook Group.

2.3 The influence of marketing on society


4.1 Assess the integrated nature and role of the promotional mix

4.2 Justification of an integrated promotional campaign for Thomas Cook summer 2016 holidays.

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