Unit 2 Marketing Mix Strategy - Level 5 Diploma in Business

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Program: Diploma in Business

Unit Name: Unit 2 Marketing Mix Strategy

Level: Level 5

Part 1
Situational Analysis
SWOT analysis
PESTLE analysis:

Competitive advantage (USP)

Evaluation of current marketing strategy:

Part 2
Segmentation Targeting & Positioning (STP):
Recommended objectives and goals (SMART)

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