Effect of buying behavior in the marketing activities

Unit 2 Marketing Principles – British SME

Level 5

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Task 1:

Question 1 Various elements of the marketing process that British SME adopts

Question 2 Identification of the winning orientation during internationalization and evaluation of cost and benefit to adopting those orientations

Question 3 Micro and macro environmental factors that influence marketing decision

Question 4 Reason and the way by which international marketing differs from the domestic marketing

Question 5 Explanation of how products can be developed to sustain competitive advantage

Question 6 Explanation of how distribution needs to be arranged by British SME

Question 7 Setting of price to reflect the market condition and objective of organization

Question 8 Promotional activities that British SME can be integrated to achieve the marketing objective

Question 9 Additional elements of the marketing mix

Task 2:

Question 1 Segmentation criteria of Tesco

Question 2 Identification of targeting strategy and select a targeting strategy for Tesco for a selected product

Question 3 Effect of buying behavior in the marketing activities

Question 4 Positioning strategy for selected product

Question 5 Marketing mix for two different segments of Tesco

Question 7 Differences in marketing products and services for the businesses contrast to customers

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