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Unit 2 Marketing Principles – British SME - Level 5

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Unit 2 Marketing Principles – British SME

Level 5

Task 1:

1.1 Various elements of the marketing process that British SME adopts

1.2 Identification of the winning orientation during internationalization and evaluation of cost and benefit to adopting those orientations

1.3 Micro and macro environmental factors that influence marketing decision

1.4 Reason and the way by which international marketing differs from the domestic marketing

1.5 Explanation of how products can be developed to sustain competitive advantage

1.6 Explanation of how distribution needs to be arranged by British SME

1.7 Setting of price to reflect the market condition and objective of organization

1.8 Promotional activities that British SME can be integrated to achieve the marketing objective

1.9 Additional elements of the marketing mix

Task 2:

2.1 Segmentation criteria of Tesco

2.2 Identification of targeting strategy and select a targeting strategy for Tesco for a selected product

2.3 Effect of buying behavior in the marketing activities

2.4 Positioning strategy for selected product

2.5 Marketing mix for two different segments of Tesco

2.7 Differences in marketing products and services for the businesses contrast to customers


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