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Unit 4 Principles of Marketing Mix -Level 5

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Unit 4 Principles of Marketing Mix

Level 5

Task 1

1.1 Explain the various elements of marketing process.

1.2 Evaluate the benefits and costs of marketing orientation for a selected organization

Task 2

Introduction of MULBERRY

2.1 Show macro and micro environmental factors which influence marketing decisions.

2.2. Propose segmentation criteria to be used for products in different markets.

2.3 Choose a targeting strategy for a selected product/service

2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations.

2.5 Propose new positioning for a selected product /service.

Task 3

3.1 Explaining how products are developed to sustain competitive advantage

3.2 Explaining how distribution is arranged to provide customer convenience

3.3 Explaining how prices are set to reflect an organization’s objective and marketing condition

3.4 Illustrating how promotional activity is integrated to achieve marketing objectives

3.5 Analyzing the additional elements of the extended marketing mix


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